Who we are

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Who we are *

We are obsessed with video.

Not just making it, but feeling it. Every film should carry the energy it is built with. If it is meant to be funny, we are laughing. If it is meant to be powerful, we feel the weight of it. If it is meant to be beautiful, we stop and take it in.

The vibe on set shapes the final frame.

Collaboration is at the core of everything we do. The best work happens when everyone feels trusted and empowered to contribute. There is no hierarchy in creativity. There is shared ownership.

We believe everyone has creative licence.

We are here to capture more than content. We capture energy, emotion and moments that last.

Filmmaking scene with a director watching a monitor, crew members, and a set with wooden walls, with lighting effects creating a colorful ambiance.

Our Team

Machis Baboulene

Co founder + Video Lead

With years of experience across some of the biggest brands in the world, Machis knows how best to strategise and execute video to work for you.

Josh Brady

Josh’s art direction expertise is built on a foundational knowledge of design, photograohy and videography. Mixing these disciplines to develop concepts that go beyond great exection, adding deep cultural understanding, emotional depth and cohesive creative output.

Co founder + Creative Director

Let’s Talk.

Wanna make something Beautiful? Designed to convert? For the hell of it? All good reasons to join the project. Reach out :)